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Why You Need SEO

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Some of you may have heard about SEO or search engine optimization. SEO is the backbone of a high ranking in the search engines. A major search engine whose name we won't mention, but its initials are Google, considers only 20% of what happens within a website.

The other 80% of consideration is what happens on the outside of your website. This outside activity is, in a general sense, called backlinking. Backlinking comes in many forms. Below is a partial list with explanations.

SEO Backlinks

First though, a brief explanation about do follow and nofollow backlinks. A do follow backlink is one that a search engine will give a website credit for. A nofollow backlink is one that has coding which, in theory, renders it useless. There is great debate whether the nofollow backlink is of any use in SEO. Our reasoning at connects is that there are really no bad backlinks.

Blog commenting: this is a very common form of backlinking although a very important one. Many blogs will allow visit tours to post comments on their blogs and leave a link to their website which creates a backlink.

Social Bookmarking: with the advent of web 2.0 social Bookmarking has become very popular and is a genuine do follow backlink that is treasured by search engines and webmasters alike.

Article marketing: done properly this can be a gold mine of backlinks. Original articles with into resting content can become syndicated across the Internet. Article marketing done improperly can quickly sink a great website.

Press releases: these are invaluable backlinks for a company that has a new product website or service to offer.

Directory submissions: these must be done very carefully because not all directories are created equally. Some directories are so abused and spammy that a search engine can actually penalize an otherwise stellar website.

The Importance Of Backlinks

So, as you can see, it's not so much what's on your page and what you say that you are. It's more what everybody else says that you are, if that makes any sense. Whether you use Qonex for your off-page optimization or not, you definitely need to go out and build up your backlinks.

For more information about our pre designed SEO packages please visit our SEO Services Web page.